Coca-Cola/POWERADE
International Olympic Committee

2026 Milano-Cortina Olympic Hockey - Bottles and Bottle Holders

Overview

Team USA Hockey team celebrating victory on the ice during the Winter Olympics in Milan Cortina 2026 branding area.

Spring/Summer 2025, we were awarded the contract to provide the on-ice bottle holders, bottles and portable accessory storage for the 2026 Milano-Cortina Winter Olympic and Paralympic Games.

Scope

Two black racks with blue containers and a pair of blue water bottles in the middle, all featuring the 'Powerade' logo and the 2026 Milano Cortina Olympic Games branding.

Leverage manufacturer relationships to source top-quality, affordable products that met usage specifications.

Work with internal teams at Coca-Cola and the IOC to ensure that both brands guidelines meshed and the graphics we created met both standards and were approved for use.

Produce finished goods with zero tolerance for error and oversee shipment to clients domestic holding area.

Swedish and German ice hockey players on the bench during the Winter Olympics, with a coach or officials in the background, at the Beijing 2022 Olympic Games.
Ice hockey game at Milan SantaGiulia Ice Hockey Arena with players from the United States and Canada lined up on the ice for the gold medal game during the 2026 Paralympics, with spectators and officials watching.

Results

A successful internal product cycle coupled with careful logistics led to billions of quality impressions worldwide for our clients as well as seamless and error free usage of the products themselves.